PRIVACY POLICY

Effective Date: 09/01/2025

Last Updated: 09/01/2015

The Backstage Suite (“we,” “our,” or “us”) is a software platform developed by The Backstage Group, a marketing and automation agency. This Privacy Policy explains how we collect, use, and protect your personal and business information when you use The Backstage Suite, including through websites, integrations, and related services.

By using The Backstage Suite, you agree to the practices described in this policy.

1. Information We Collect

We may collect the following types of information:

a. Personal Information:

Name

Email address

Phone number

Other contact information you provide

b. Business Information:

Business name

Industry

Website and other business-related information

c. Usage Information:

How you use the software, features accessed, and interactions with the platform

This data may be used for analytics and improving our services

d. Device and Technical Information:

Our platform is built on GoHighLevel, which may collect device and IP information, browser type, and other technical data. For details, please see GoHighLevel’s privacy practices.

e. Payment Information:

The Backstage Suite itself does not store payment information. Payments are processed securely through third-party providers such as Stripe, PayPal, and Square.

2. How We Use Your Information

We use the information collected for the following purposes:

Account creation, management, and authentication

Sending marketing communications and service updates (you may opt-out at any time)

Analyzing software usage to improve functionality and performance

Integrating with third-party services, such as payment processors

We do not sell your personal information. Any sharing is limited to integrations with third-party services necessary for the software to function (e.g., payment providers).

3. Third-Party Services

The Backstage Suite may integrate with third-party services, including:

Payment Processors: Stripe, PayPal, Square

Analytics & Marketing Tools: Google Analytics, Google Ads (if enabled)

Please note that these third parties may collect and process information according to their own privacy policies. We encourage you to review their policies to understand how your data is handled.

4. User Rights

You have the right to:

Access the personal and business information we hold about you

Update or correct your information

Request deletion of your information

Opt-out of marketing emails

To exercise these rights, please contact us at: [email protected]

5. Cookies and Tracking

The Backstage Suite is hosted on GoHighLevel. GoHighLevel may use cookies or similar technologies to improve functionality and user experience. Cookies may also be used for analytics and marketing purposes.

6. Data Security

We take data security seriously. While The Backstage Suite relies on GoHighLevel and third-party providers to store and secure your data, we implement administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, or alteration.

7. Children

The Backstage Suite is not intended for children under the age of 13. We do not knowingly collect information from children.

8. International Users & GDPR Compliance

If you are accessing The Backstage Suite from outside the U.S., including the EU, we comply with applicable data protection laws such as the General Data Protection Regulation (GDPR).

Under GDPR, users have the following rights:

Access, correct, or delete personal data

Object to or restrict processing of personal data

Data portability

Withdraw consent for data processing at any time

For GDPR-related requests, please contact: [email protected]

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal obligations. The “Last Updated” date at the top will indicate when changes are made.

We encourage you to review this page regularly to stay informed about how we protect your information.

10. Contact Us

If you have questions or concerns about this Privacy Policy or how your data is handled, please contact:

The Backstage Group
Email: [email protected]
Website: www.the-backstage-group.com