Privacy policy
Effective Date: 09/01/2025
Last Updated: 09/01/2015
The Backstage Suite (“we,” “our,” or “us”) is a software platform developed by The Backstage Group, a marketing and automation agency. This Privacy Policy explains how we collect, use, and protect your personal and business information when you use The Backstage Suite, including through websites, integrations, and related services.
By using The Backstage Suite, you agree to the practices described in this policy.
1. Information We Collect
We may collect the following types of information:
a. Personal Information:
Name
Email address
Phone number
Other contact information you provide
b. Business Information:
Business name
Industry
Website and other business-related information
c. Usage Information:
How you use the software, features accessed, and interactions with the platform
This data may be used for analytics and improving our services
d. Device and Technical Information:
Our platform is built on GoHighLevel, which may collect device and IP information, browser type, and other technical data. For details, please see GoHighLevel’s privacy practices.
e. Payment Information:
The Backstage Suite itself does not store payment information. Payments are processed securely through third-party providers such as Stripe, PayPal, and Square.
2. How We Use Your Information
We use the information collected for the following purposes:
Account creation, management, and authentication
Integrating with third-party services, such as payment processors
By providing your phone number and opting in to receive SMS communications from The Backstage Group Inc, you consent to receive marketing and promotional text messages, including special offers, discounts, service updates, and other relevant notifications. Message frequency may vary based on your interaction with our services. Standard message and data rates may apply. You can opt out of receiving SMS messages at any time by replying STOP, or request assistance by replying HELP. Your consent to receive SMS messages is not a condition of purchase, and we are committed to protecting your privacy and handling your information in accordance with this Privacy Policy.
We do not sell your personal information. SMS Opt-In Data Protection & No Sharing Policy
The Backstage Group Inc respects your privacy and is committed to protecting your personal information. Any phone numbers and consent collected for SMS communications will not be shared, sold, rented, or disclosed to third parties or affiliates for marketing or promotional purposes. SMS opt-in data and consent are used solely for the purpose of delivering communications directly from The Backstage Group Inc. We do not transfer or share your SMS consent information with any external organizations under any circumstances, except as required by law. Any sharing is limited to integrations with third-party services necessary for the software to function (e.g., payment providers).
3. Third-Party Services
The Backstage Suite may integrate with third-party services, including:
Payment Processors: Stripe, PayPal, Square
Analytics & Marketing Tools: Google Analytics, Google Ads (if enabled)
Please note that these third parties may collect and process information according to their own privacy policies. We encourage you to review their policies to understand how your data is handled.
4. User Rights
You have the right to:
Access the personal and business information we hold about you
Update or correct your information
Request deletion of your information
Opt-out of marketing emails
To exercise these rights, please contact us at: hello.backstagegroup@gmail.com
5. Cookies and Tracking
The Backstage Suite is hosted on GoHighLevel. GoHighLevel may use cookies or similar technologies to improve functionality and user experience. Cookies may also be used for analytics and marketing purposes.
6. Data Security
We take data security seriously. While The Backstage Suite relies on GoHighLevel and third-party providers to store and secure your data, we implement administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, or alteration.
7. Children
The Backstage Suite is not intended for children under the age of 13. We do not knowingly collect information from children.
8. International Users & GDPR Compliance
If you are accessing The Backstage Suite from outside the U.S., including the EU, we comply with applicable data protection laws such as the General Data Protection Regulation (GDPR).
Under GDPR, users have the following rights:
Access, correct, or delete personal data
Object to or restrict processing of personal data
Data portability
Withdraw consent for data processing at any time
For GDPR-related requests, please contact: hello.backstagegroup@gmail.com
9. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal obligations. The “Last Updated” date at the top will indicate when changes are made.
We encourage you to review this page regularly to stay informed about how we protect your information.
10. Contact Us
If you have questions or concerns about this Privacy Policy or how your data is handled, please contact:
The Backstage Group
Email: hello.backstagegroup@gmail.com
Website: www.the-backstage-group.com