Work Less. Earn More.
Scale Smarter.
We help beauty businesses in South Florida grow with AI receptionists, smart automations, high-converting websites, and powerful CRM systems – all set up for you.
If this feels familiar, you're in the right place.
You need clients – NOT ads, NOT tech stress, and NOT chaos.
I miss a lot of potential clients by not answering phone calls
My business looks unprofessional online.
Getting clients feels inconsistent without paid ads.
I’m overwhelmed by tech.
Services
At The Backstage Group we don’t just “build websites”, we build systems that support lead generation, client retention and customer service, so your business can actually scale.
INDUSTRIES WE SPECIALIZE IN
Who we can help?
- Med Spas & Estheticians
- PMU artists & Salons
- Hair Stylists &Salons
- Massage Therapists
- Nail Techs & Salons
- Tattoo Artists & Studious
- And other beauty professionals
what our clients say about us
I’ve been working with The Backstage Group for several months now and what they did, particularly Alina, is incredible. She set up my Med Spa with a whole professional software system and she built a beautiful website that actually generates clients. I am not a tech person so I’m happy that now I have a team that helps me with this stuff, I can always reach out to them, ask questions and get customer support quickly. Now I can actually concentrate on doing what I love!
Jane Ivko
I want to start by saying a huge thank you to Alina and the team at Backstage Group. Working together felt easy and comfortable from day one. Alina quickly understood my vision, even when it wasn’t fully formed, and turned it into clear, thoughtful solutions.
The process was smooth and stress-free, with clear communication and respected timelines. The final website truly feels like me and represents my business beautifully. I’m very grateful for the experience and would happily recommend The Backstage Group. Love.
anna kalnei
Q&A
At The Backstage Group, we help beauty businesses attract more clients, capture more leads, and create a smoother client experience through modern systems and automation.
Our services include:
• AI Receptionist – 24/7 AI assistants that can answer calls and messages, respond to common questions, book appointments, follow up with leads, and help you stop missing potential clients.
• Software & CRM Systems – Custom business systems designed to keep your leads, bookings, client communication, reminders, and workflows organized in one place.
• Web Design – Modern, SEO-optimized websites built specifically for beauty businesses to help you look professional online and convert visitors into booked clients.
• Content Creation – Professional photo and video content for social media, websites, and marketing to help your brand stand out and attract the right audience.
We primarily work with salons, med spas, beauty professionals, and other service-based businesses that want to grow while spending less time on repetitive tasks.
We help you consistently attract, capture, and retain more clients.
We do this by creating systems that help turn potential customers into paying clients:
• Professional Website Design – We build modern, SEO-optimized websites that help your business appear more professional online and make it easier for people to book or contact you.
• Lead Capture Systems – Instead of losing inquiries through missed calls or DMs, we create systems that instantly capture leads and organize them in one place.
• AI Receptionist – Our AI assistants can answer calls and messages 24/7, respond to common questions, book appointments, follow up with leads, and help ensure you don’t miss opportunities when you’re busy or unavailable.
• Client Retention Automations – We set up automated reminders, follow-ups, rebooking campaigns, and client communication systems to help keep your schedule full and encourage repeat business.
• Content Creation & Branding – Strong visuals and content help your business stand out on social media and build trust with potential clients before they even contact you.
We mainly work with beauty and service-based businesses, helping them create a smoother customer experience while increasing bookings and reducing missed leads.
We focus on long-term growth, not quick fixes. We don’t promise overnight results, because SEO and organic visibility take time to build.
However, our clients typically begin seeing early progress within the first two months:
Month 1: Your website starts getting indexed and gaining visibility on Google, and you may begin to see your first organic clicks and traffic.
Month 2: As your visibility improves, many clients start receiving their first organic inquiries or leads.
Results vary depending on your industry, location, and competition, but our goal is to build a strong foundation that continues to generate consistent traffic, leads, and growth over time—not just short-term spikes.
Yes. We provide ongoing support to make sure everything continues to run smoothly and perform at its best.
For websites, we offer:
Monthly support and updates to make small changes or improvements as needed
Performance monitoring to track traffic, user behavior, and overall progress
Website hosting, so you don’t have to worry about technical setup, security, or maintenance
For our CRM and software users, we provide:
Ongoing technical support to ensure the system runs properly
Software guidance and troubleshooting
Staff training, if needed, so your team knows how to use the system efficiently
Our goal is to handle the technical side behind the scenes, so you can focus on running and growing your business with confidence.